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Established in 2017 by Atlanta City Council legislation, Arts & Entertainment Atlanta (A&E Atlanta) is a neighborhood activation and economic development project for Downtown Atlanta. Atlanta City Council adopted policy legislation that established the district’s goals, location and aesthetic guidelines. This policy guides the implementation and operations of the district’s sign permitting. A Sign Plan was adopted into the City of Atlanta Zoning Code Sign Ordinance in 2017 that describes the supplemental types and amount of signage allowed in the district. The district is limited to a total number of 25 sign locations.
Arts & Entertainment Atlanta provides the framework, governance, and oversight of the district and its activations at large. It is also responsible for stewarding the arts funding that is created through revenue sharing agreements with media companies.
Property owners located within the district and their qualified partner media companies, once they have successfully completed the application, permitting, fabrication, and implementation of signs, work together to program their sites with signage and art components.