About
Atlanta Downtown's Art and Activation program is the public-facing expression of the Atlanta Arts & Entertainment District (AAED), a vibrant arts-driven placemaking initiative transforming Downtown Atlanta into a cultural and economic hub.
The Atlanta Arts & Entertainment District was created by the City of Atlanta through the Downtown Arts and Entertainment District Sign Overlay Ordinance. However, the Art and Activation program is managed and operated by Central Atlanta Progress (CAP) and the Atlanta Downtown Improvement District (ADID), organizations dedicated to enhancing Downtown Atlanta’s livability, connectivity, and cultural vibrancy.
While the Atlanta Arts & Entertainment District remains the legal framework, Art and Activation reflects an expanded vision: combining public art, cultural programming, and urban activations to energize Downtown and celebrate Atlanta’s creative spirit. Moving beyond its roots in digital signage, Art and Activation focuses on creating opportunities for artists and fostering vibrant, inclusive public spaces that connect art, commerce, and community.
A District with a Purpose
The Art and Activation program operates with the following goals:
- Cultivate a Sustainable Creative Ecosystem: Build and nurture a supportive environment for local artists, cultural organizations, and creative businesses to thrive in Downtown Atlanta.
- Enhance Downtown’s Cultural Identity and Economic Engagement: Transform Downtown into a vibrant cultural hub by leveraging public art, activations, and events to celebrate Atlanta’s identity, boost tourism, and stimulate economic growth.
- Foster Inclusive and Welcoming Urban Spaces: Design accessible, inclusive, and environmentally sustainable spaces where all Atlantans feel engaged, represented, and connected.
- Innovate and Inspire through Arts and Design: Position Downtown Atlanta as a leader in creative placemaking by integrating cutting-edge technology, experimental art, and bold design into public spaces.
- Strengthen Collaborative Partnerships: Build a resilient network of stakeholders, artists, businesses, and community leaders to support Downtown’s cultural growth and ensure long-term sustainability.
The District and Atlanta Downtown
The Atlanta Arts & Entertainment District (AAED) was established by the City of Atlanta through the Downtown Arts and Entertainment District Sign Overlay Ordinance. This ordinance provides the legal framework for innovative signage, public art, and community programming within a defined geographic boundary in Downtown Atlanta.
While the District’s boundary serves as the core area for activating public spaces, the Art and Activation team, managed by Central Atlanta Progress (CAP) and the Atlanta Downtown Improvement District (ADID), operates with a broader mandate. The team’s work extends beyond the District to deliver creative placemaking, cultural programming, and public art initiatives across all of Downtown Atlanta. This expanded approach ensures that parks, public spaces, and key corridors throughout the area benefit from increased vibrancy, economic development, and community engagement.
Through Art and Activation, CAP and ADID connect people to place, transforming Downtown Atlanta into a dynamic and inclusive hub of art, culture, and connection.